T-MOBILE"T-MOBILE USA AND DANGER INTRODUCE MYSPACE MOBILE

FOR T-MOBILE SIDEKICKSIDEKICK"

Always-On MySpace Mobile Platform Enables Real-Time Updates and a Custom

User Interface for the T-Mobile Sidekick

BELLEVUE, WASH./ PALO ALTO, CALIF./ LOS ANGELES—Sept. 20, 2007

T-Mobile USA, Inc., Danger, Inc., and MySpace, the country’s most trafficked Web site, today announced a highly integrated MySpace Mobile experience for the T-Mobile® Sidekick®. The announcement marks the first partnership between MySpace with T-Mobile and Danger. This new T-mobile Sidekick feature will give users a good MySpace experience.

“Sidekick users are often the hub of their circle of friends, and MySpace is the No. 1 Web site our users visit on their device,” said Jeff Hopper, vice president of marketing at T-Mobile USA. “We’ve worked closely with MySpace and Danger to create a powerful MySpace Mobile experience that is uniquely tailored for the T-Mobile Sidekick. We think MySpace and Sidekick users are going to love having complete control over their MySpace universe right from the palm of their hand.”

The MySpace Mobile software is tightly integrated with the T-Mobile Sidekick hardware, user interface, and all the applications on the device. The new MySpace Mobile for the T-Mobile Sidekick is designed to optimize the delivery of data to each user and preserve the features that MySpace users love on the PC. All aspects of the MySpace Mobile experience are tailored so users can simply navigate on the T-Mobile Sidekick screen and enjoy fast access to T-Mobile’s robust wireless network.

“Innovating on our mobile platform is one of the most important initiatives for us,” said Amit Kapur, vice president of business development for MySpace. “Given the high degree of MySpace and Sidekick usage overlap, we know our users will be thrilled to have this optimized experience.”


MySpace Mobile for the T-Mobile Sidekick features include:



Customized User Interface (UI)

The new service has pertinent information including new messages, friend requests and comments located in one easy-to-navigate home screen. To use other aspects of the service, users simply navigate through the four main sections of the application: Home, MyMail, Blog, and Search. The Sidekick’s directional pad allows users to jump easily from each activity without waiting for a page to load.

Real-time Updates
MySpace Mobile users can stay signed in to MySpace even when they are on the go with their T-Mobile Sidekick. Real-time T-Mobile Sidekick Features include:

• Profile editing, which allows users to edit their MySpace profile directly from the MySpace application, quickly and easily, wherever they are. Profile updates are immediately reflected on the MySpace Web site.
• Optimized photo management, which empowers users to — with the click of a button — upload photos with captions from their T-Mobile Sidekick photo galleries, directly to MySpace.
• Full-featured MySpace messaging, including push content and notifications powered by the Danger service. The service automatically pushes content, such as new friend requests or new messages, to the end user, meaning that users are notified of new MySpace activity even when they are using other T-Mobile Sidekick applications. This changes the interaction paradigm from request/ response (as it is via the browser today) to real-time, push messaging.
• The application will provide “Online Now” status for a user’s friends who are online, further advancing the “always-on” model.
• Users can read, reply to or post comments to the profiles and photos of friends, as well as read and reply to comments on their own profiles.

Iconic Sidekick design
Customers consider the T-Mobile Sidekick a social lifeline and a messaging powerhouse thanks to intuitive T-Mobile features such as a large color screen, full QWERTY keyboard, and a host of communications capabilities including instant messaging and Web browsing.

The MySpace Mobile service is made possible on the T-Mobile Sidekick through two components. The first component is the client software, being made available for download in a staged rollout to the T-Mobile Sidekick user base throughout the next several weeks. The second component is the service that powers the application. Danger has created a private interconnection to MySpace, whereby each user can access all of his or her account data and interact with friends in real time.

“The first phase of Danger’s product evolution focused on providing a rich mobile messaging experience, as part of the overall Internet offering,” said Henry R. (Hank) Nothhaft, CEO and Chairman of Danger, Inc. “The new MySpace Mobile for Sidekick showcases the next stage of our evolution, tapping directly into compelling Web-based content and real-time information services and delivering them in an uncompromised fashion to mobile consumers.”

This week, T-Mobile will begin a multi-week rollout of the new application to T-Mobile Sidekick users. T-Mobile customers can access and subscribe to the service through the Download Catalog. The new service will be available to all Sidekick iD and Sidekick 3 users by the end of October. For more information about the T-Mobile Sidekick, please visit www.sidekick.com.

T-Mobile Sidekick iD Makes a Statement

BELLEVUE, Wash. – April 13, 2007 – T-Mobile USA, Inc. today announces the new T-Mobile® Sidekick® ID, offering the latest in personalization on a communication device at an accessible price of $99.1 Designed to include the spontaneous communication features synonymous with the iconic brand, the T-Mobile Sidekick ID also offers spur-of-the-moment personalization with easily removable and replaceable exterior panels.

New T-Mobile Sidekick 3 Software Update!

Do you own a Sidekick 3? Then be sure to watch your phone for the latest software update. The Over-the-Air (OTA) software update (officially called Release 3.4) will be distributed to T-Mobile Sidekick 3 customers starting March 20, 2007. The update will take up to 30 days to be sent to all customers, so don’t worry if you don’t get yours right away. T-Mobile cannot give a precise date or time when customers will receive the update, but if you receive yours early in the cycle, please report back on the wiki what you think!

The Orion

Relationship with iPod crashes; lover turns to Sidekick

By: Ashley Marshall Issue date: 1/31/07 Section: Opinion

My last relationship can be summed up as dysfunctional and unpredictable.

No, I'm not talking about my boyfriend. I'm talking about my estranged iPod.

We have spent a tumultuous year together fighting, disagreeing and even enduring some physical violence.

NBA Star gives back to alma mater

Chicago Tribune article about Dwyane Wade

T-Mobile Sidekick Featured on CW11 Morning Show

On March 6th, Joey Arak of STUFF Magazine appeared on CW11's Morning Show and talked about some of the hottest gadgets available right now, as part of their "Tech Tuesday" segment; and included in the feature was the T-Mobile Sidekick 3, D-Wade Edition!
Click on the following link to see the clip (titled: "High-tech Gear"): http://cw11.trb.com/news/local/morningnews/?track=nav

Saved by a Sidekick

March 9, 2007: In New York a fast-thinking girl grabbed her Sidekick during a home robbery and dialed 911. Read the full story from The Gothamist:

http://www.gothamist.com/2007/03/09/queens_girl_and.php

The New D-Wade Limited Edition Sidekick 3

In a few hours, T-Mobile will officially announce the latest addition to the Sidekick line up. We wanted you to be the first to have the details.

Tipping off NBA All-Star 2007, T-Mobile USA, Inc. announces the newest member of its all-star lineup, the T-Mobile® Sidekick® designed by Miami Heat guard and 2006 NBA Finals MVP, Dwyane Wade. Packed with the same great technology as the T-Mobile Sidekick 3, the new D-Wade Edition is the latest in a series of T-Mobile’s iconic devices that provide consumers with new ways to communicate with style.